ABOUT US
Built by operators. For operators.
We built XFactor because we lived the problem it solves.
Mike Carpenter
CEO, Executive Chairman & Founder
Jose Romero
VP, Product & Platform
Head of Technology
We believe no revenue decision should ever be a guess.
Simulate your tradeoffs before you commit. No three-week wait. No analyst backlog. Run as many what-ifs as the decision requires. XFactor was built for operators who need to move fast on complex decisions. Run the simulation. See the downstream impact. Commit with confidence.
01
Radical Certainty
When the stakes are high, operating on unverified assumptions is unacceptable. Certainty isn’t a luxury, it’s the standard every revenue decision should be held to.
02
Informed Proactivity
Reacting to outcomes after they happen is a state of vulnerability. The future shouldn’t happen to you, it should be something you actively model, test, and master before you step into it.
03
Human Empowerment
Technology should amplify judgment, not replace it. The best decisions come from operators who trust themselves and have the evidence to back it.
04
Absolute Defensibility
A decision is only as strong as the reasoning behind it. Every answer should be traceable, reproducible, and grounded in the logic of the business, not inferred from it.
We are not building a feature. We are establishing a category
Backed by investors who validate XFactor’s position as a category creator not a feature provider.
The future of
revenue operations
ABOUT US
Operators who refused to keep guessing.
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions in rooms where the stakes were real. They didn’t build XFactor because they saw a market opportunity. They built it because they needed it and it didn’t exist.
OUR LEADERSHIP
Mike Carpenter
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
OUR BOARD OF DIRECTORS
Mike Carpenter
CEO, Executive Chairman & Founder
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
Mike Carpenter
CEO, Executive Chairman & Founder
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
Mike Carpenter
CEO, Executive Chairman & Founder
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
Mike Carpenter
CEO, Executive Chairman & Founder
XFactor was built by people who ran GTM functions, owned the forecast, and spent years defending assumptions
Join the system thinkers bringing radical clarity to the boardroom.
We are building the infrastructure revenue operations has never had. If you’d rather simulate the future instead of defending the past, we want to hear from you.
Making GTM decisions without simulation means operating bling.
The infrastructure to change that now exists. A live digital twin of your go-to-market, built on your existing systems, operational in 48 hours. Every decision is tested before it lands.