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April 10, 2024

7 Steps to a Better B2B Customer Value Proposition Strategy

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March 26, 2024

How to Measure Value Realization: Key Metrics to Focus On

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March 26, 2024

Demand-Gen Lessons Learned Part1: "Our digital spend isn't converting, turn it off!"

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March 26, 2024

Customer Value Management: The Long-tail Sales Strategy

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March 12, 2024

The Truth: Sales & Marketing Alignment

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March 6, 2024

Dear CFOs, Your Time to Deliver Value is Now

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March 5, 2024

Win Deals by Getting Personal

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March 4, 2024

Value Enhancement: The Key to Robust Value Realization

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February 26, 2024

The Evolution of Solution-Based Selling Methodology

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February 19, 2024

The Future of B2B Sales: From a Buyer's Perspective

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