Is Your Message Costing You the Win?
New data shows how a clear value proposition lifts win rates, builds rep confidence, and drives bigger deals across the team
This Simple Shift Led to a 10% Lift in Wins
You’re targeting the right accounts and solving real problems—so why are deals still slipping?
After reviewing thousands of opportunities, one fast-growing GTM team uncovered a clear pattern: Sales reps who led with a consistent, compelling value proposition closed more—and closed bigger.
Download our two-page brief to learn the power of value selling:
- How one team boosted win rates by over 10%—just by leading with value
- What a consistent “why us” and “why now” message can do to rep confidence
- The multiplier effect when value messaging scales across the team
Get the Brief — “The Power of Value Selling: Proof in the Win Rates”
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