Revenue leaders are facing a growing challenge: today’s go-to-market (GTM) systems can’t keep up. In a survey of 227 GTM professionals, Xfactor.io found that confidence in growth execution is low—and fragmented, reactive processes are to blame.

Ask any sales leader what they believe in: value selling. Ask what their team actually does: feature pitching, benefit bullets, and late-quarter discounting. This is the gap between strategy and execution. This whitepaper shows you why it exists—and what it’s costing you.

The C-suite knows they are judged by one thing — growth. Yet, that crucial metric of success is becoming increasingly hard to achieve. Without real-time growth signal data, educated guesses take the place of facts — and before you know it another CRO is out the door.

When your revenue plan fails, everything else follows. Teams chase conflicting goals, growth stalls despite increased investment, and market opportunities slip away to faster competitors. Sound familiar?