Revenue leaders are facing a growing challenge: today’s go-to-market (GTM) systems can’t keep up. In a survey of 227 GTM professionals, Xfactor.io found that confidence in growth execution is low—and fragmented, reactive processes are to blame. The problem isn’t strategy. It’s outdated infrastructure. Without the right systems, even the best teams can’t execute predictably. This report reveals key insights behind today’s revenue execution gaps—and why the future lies in AI-native, always-on GTM platforms.
