Revenue Operating Center
From Annual Guesswork to Always-On Growth Execution
Legacy tools react. The ROC engineers what happens next.
Revenue Operating Center
From Annual Guesswork to Always-On Growth Execution
Legacy tools react. The ROC engineers what happens next.
The ROC
No more stale spreadsheets, fractured data, or weeks of debate. One system to run the plan, fix what’s breaking, and prove what’s working.
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Build your plan, simulate tradeoffs, and adjust in real time
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Unites operations, strategy, and execution in one shared system
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Monitors signals continuously to surface risk before it spreads
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Analyzes performance against plan automatically
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Reports outcomes with clarity and context

Stuck in the Growth Guess Gap?
The ROC closes that gap with real-time signals and guided action, so you can grow with clarity and control.
From annual operating plan to an Always Operating Plan(™)
Static plans can’t keep up with real-world change. The ROC uses GrowthAI to model outcomes, track performance, and drive real-time adjustments—so your team can execute with precision, not guesswork.
Proactive Critical Data Analysis without weeks of effort
For example, GrowthAI correlates sales capacity and pipeline projections by year and quarter in real time.Real Time Identification of lead an opportunity gaps
GrowthAI shows you lead and opp targets and where the funnel might fall short.Spot the Choke Points before They Costs You
Growth AI Exposes hidden friction in your revenue cycle- slow ramp times, stuck deals, low-converting segments.Simulate Plan Outcomes in Seconds
Want to know what happens if you hire 10 more reps, change your ASP, or shift your territory plan? No more spreadsheet gymnastics. GrowthAI lets you simulate those changes in seconds, so you can act with confidence.Recommended Next Steps
No more "interesting insights" with no next step. GrowthAI provides daily, prioritized action items based on what’s actually breaking down.
Ready to See Xfactor.io in Action?

Sales Capacity
GrowthAI guidance on when to hire, where to deploy, and how to reallocate.
Plan headcount with precision—not instinct. The ROC helps you know who to hire, when, and where—so you can deploy resources where they’ll actually pay off.
- Forecast ramp time by role, product, or segment to set realistic targets
- Know when to scale your team or reallocate capacity based on pipeline coverage
- Adjust hiring plans in real time as performance, market conditions, or priorities shift
- Align sales capacity with marketing investment and TAM—not just last year’s model
No more peanut-butter spreading. Know exactly how much team you need, and where to put them.
Territory Planning
Territory planning that drives pipeline—not politics.
Stop assigning territories based on spreadsheets or instinct. The ROC uses GrowthAI to assign equitable, high-opportunity regions based on:
- Adjust territory plans dynamically as headcount, product, or market conditions shift
- Balance territories by potential, rep capacity, and past performance
- Automatically flag over-, or under, covered regions for rebalancing
- Score and prioritize accounts based on TAM and ICP saturation
- Align marketing and sales coverage to maximize campaign ROI
The result? Smarter coverage, faster ramp, and more predictable pipeline across every region.
Revenue Marketing
Demand generation aligned to where revenue actually happens.
GrowthAI connects your marketing investments to territory and rep execution. Finally, ops and marketing operate from the same growth blueprint.
- Identify choke points in conversion flow across lead, opp, and stage velocity
- Detect lead and opportunity creation gaps before they impact pipeline coverage
- Align campaigns to territories with rep coverage and quota capacity
- Spot funnel gaps and reallocate budget to underperforming segments
- Optimize spend toward the highest-performing personas and regions
- Track campaign ROI across the full funnel, from lead to revenue
This is how marketing stops reporting leads—and starts driving revenue.
Xfactors in Action
Your GTM Early Warning System.
Most teams spot problems after it’s too late—when deals have stalled, forecasts have slipped, or revenue has already leaked.
Xfactors change that. These are AI-generated signals that detect performance breakdowns early—so you can act before the number is at risk.
- Pinpoint where plans are off-track and see GrowthAI recommendations
- Flag pipeline, conversion, or ramp risks before they affect your forecast
- Identify lead, opp, and territory gaps across all regions and segments
- See trends in rep performance and territory health automatically
- Highlight execution risks before they show up in the boardroom
Xfactors give you the signal beneath the noise—and the time to act on it.
You’ve got a plan. Now make sure it performs.
See how the Revenue Operating Center helps you track, tune, and win.

George Kurtz
President, CEO and Co-FounderCrowdStrike