Xfactor OpenInsights

Ask your GTM Plan a question. Get a defensible answer.

Search, analysis, and narrative in one place—turn noisy GTM data into the few insights that matter.

Xfactor OpenInsights

Ask your GTM Plan a question. Get a defensible answer.

Search, analysis, and narrative in one place—turn noisy GTM data into the few insights that matter.

Xfactor OpenInsights

A revenue interpreter that combines search, analysis, and narrative to make every leader more fluent in their business.


  • Analyzes your raw CRM and other data

  • Identifies performance gaps

  • Surface insights that need your attention

  • Answers complex "what-if" questions

  • Pre-vetted prompts based on dynamic themed insights and role
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Xfactor.io OpenInsights

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  • What it does

    Ask anything about your GTM performance and get one clear, defensible answer — including the “why” behind it and recommended next steps.
  • Why it matters

    Clarity. One shared source of truth that explains performance shifts and where to focus next, updated continuously as GrowthAI learns.
  • How it works

    Uses your raw CRM data to identify gaps or strengths, surfaces prioritized insights, answers free-form or pre-canned queries, and generates charts and graphs for export.
  • How is it different?

    Combines search, analysis, and narrative so any leader can ask a question, get a defensible answer, and know what to do next.

Stuck in the Growth Guess Gap?

The space between your plan and reality—where disconnected data and static tools block execution.
Xfactor.io closes that gap with real-time signals and guided action, so you can grow with clarity and control.

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Customer Success:

Learn how Xfactor.io’s Value Solution helped Accruent’s sales approach by using quantifiable value analysis to enhance customer engagement and drive conversions.

Learn how Planview used Xfactor.io’s Value Solution to help its sales teams close 17% more enterprise deals.

Learn how CrowdStrike uses Xfactor.io to help their sales teams highlight value & rapidly grow the business.