Value Selling Center

Value Selling Was Never the Problem. Scaling It Was.

Xfactor’s Value Selling Center automates business case creation—so every rep can sell on outcomes, not price. No deal desk. No training lag. Just higher win rates and bigger deals, at scale.

See the VSC

Value Selling Center

Value Selling Was Never the Problem. Scaling It Was.

Xfactor’s Value Selling Center automates business case creation—so every rep can sell on outcomes, not price. No deal desk. No training lag. Just higher win rates and bigger deals, at scale.

See the VSC

The VSC

The Value Selling Center automates reps business case creation, so your team wins faster, defends price, and closes with confidence. And turns value selling into something every rep actually does.

  • No more manual ROI models
  • No more deal desk delays
  • No more feature-heavy, price-first pitches

“Xfactor.io customers saw a 3.2x increase in ASP and an 11% boost in win rates using the Value Selling Center.”

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Why value selling breaks down

 Most reps struggle to communicate value beyond the feature set. Tools are manual, disconnected, or locked in complex spreadsheets that few know how to use.

Deals stall when there’s no business case.

Buyers push for lower costs when value isn’t quantified.

Without ROI, reps discount to close.

Focus on Value.

Drive predictable growth.

Improve your win rate & reduce your sales cycle length with Xfactor.io. Here’s how:

  • Win More Deals, Faster.

    Give reps instant, deal-specific business cases with built-in ROI—no manual input required. Teams using VSC see up to 70% higher win rates.

  • Maximize Deal Size & Protect Pricing

    Arm your champions with credible, buyer-ready value proof—so they can defend pricing and drive 30–40% larger deals.

  • Reduce Discounting & Defend Margins

    Stop relying on discounting to win. Value-backed selling gives reps the leverage to hold price—and improve close rates.

Ready to See Xfactor.io in Action?

Get a Demo

Co-create value with the buyer—at every stage.

Uncover

Use business case prompts to tie pain directly to business impact.

Quantify

Auto-generate business cases with benchmarks, custom logic, and buyer KPIs.

Justify

Arm champions with a clear financial rationale to win over procurement and finance.

Value isn’t something you hope buyers see—it’s something you help them prove.
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Value

Reps quantify customer impact using built-in benchmarks, calculators, and outcome libraries. Every conversation becomes a business case moment. The result? More confident champions, higher win rates, and fewer discounts.

Content

Guided prompts and auto-generated outputs help reps deliver value-based content instantly. From decks to business cases, materials are tailored, on-brand, and customizable in seconds. Every asset ties back to economic impact.

Enablement

No more generic sales training. Reps get embedded value workflows and context-aware suggestions built into their daily tools. Enablement becomes executional—not theoretical.

Execution

Every seller can now lead with outcomes. Value conversations are standardized, repeatable, and scalable across the org. The result is deal velocity without compromising price.

Show buyers the business case—before they ask.

See how the Value Selling Center helps your team drive confidence, consistency, and conversion.
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We believe great customer engagements start with our ability to establish and communicate our value proposition, and Xfactor.io has enabled us to do so at scale and has helped us to establish customers for life.
crowdstrike-logo

George Kurtz

President, CEO and Co-Founder
CrowdStrike

Customer Success:

Accruent-logo

Learn how Xfactor.io’s Value Solution helped Accruent’s sales approach by using quantifiable value analysis to enhance customer engagement and drive conversions.
Planview-logo

Learn how Planview used Xfactor.io’s Value Solution to help its sales teams close 17% more enterprise deals.
Crowdstrike-logo-red

Learn how CrowdStrike uses Xfactor.io to help their sales teams highlight value & rapidly grow the business.
View All Case Studies ❯